Marketing Daily: QandA: Volkswagen Lines Up Big Campaigns

The automaker is revealing “The 21st Century Beetle” with a world debut on three continents, starting in Shanghai, China, tied to an MTV Sound System event hosted by MTV VJ’s. That will be followed by MTV World Stage events in Berlin and New York City. The New York City event features the Black Eyed Peas, a performance that will be streamed live on WorldStage.MTV.com with highlights later broadcast on MTV networks worldwide.

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