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Internet Business Marketing Plan: Using Web – Based Tools

September 27th, 2010

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When starting a business on the internet, it is natural to turn first to web-based tools for marketing purposes. Asking customers to click on a relevant link is always easier than asking someone to read a site name on a billboard or print ad and remember to visit the site later. Detail how you will use these web-based tools or others in your marketing plan rather than focusing on traditional advertising and marketing methods to show your understanding of the medium you are in.

SEO and SEM
Any internet business worth their salt must know the meaning of and difference between SEO and SEM. Both recognize that search engines, especially Google, are the gateway to the internet for most users. SEO (search engine optimization) refers to gearing your website towards appearing higher and higher in what is called the “organic” results for internet searches on keywords you desire. SEM (search engine marketing), also called PPC (pay-per-click), refers to entering into Google Adwords’ automated auction for keywords, and bidding to appear in sponsored ads for those words. You only pay the bid price if searchers click on your ad, visiting your site. Having a content-rich website with relevant information and a high number of incoming links from other websites will increase your changes of success with both SEO and SEM.

Blogs

The blogosphere increasingly rules information on the internet. Readers go to these websites, which range from professionally-run to homegrown, to find out the news they aren’t hearing through traditional outlets and to get news faster within niches. Search out blogs that focus on your business’s niche and plan a strategy for how to get noticed by these bloggers, whether it starts with commenting on their posts, asking to be a guest writer, or e-mailing the writers directly to ask them to pass on news about your site. Your public relations blog campaign should be taken as seriously as a PR campaign for traditional media for an internet business.

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Are you looking for more tips on starting a internet business or advice on developing internet business plans? Call 877-BIZ-PLAN to learn how Growthink can help you build your internet business.

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Tags: Based, Business, content rich website, internet, internet readers, Marketing, marketing methods, News, plan, search, search engine marketing, Search engine optimization, SEM, SEO, site, Tools, traditional outlets, Using

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Evaluating Home Based Internet Businesses for Investment

June 23rd, 2010

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There are literally thousands of home based internet businesses that have been started over the past few years, with many being hugely successful, while others failing miserably. The question that many people are trying to figure out is how do you know when a business like this operated over the Internet will be successful. This is a brand new ball game, which many of the existing guidelines of business behavior do not apply. We will examine a few of these concepts in this article and hopefully you will find them helpful and interesting as you consider any new Internet businesses.

As we mentioned there are literally thousands of home based Internet businesses, so we cannot review specific possibilities, however this article will discuss some of the areas that entrepreneurs are focusing on.

New Internet businesses can be divided into the following broad categories. Businesses with real products that need to be shipped and use the internet as part of their sales and advertising tools; businesses that are selling services that can be delivered over the internet such as software code, etc.; businesses that are providing tools to support online business which can consist of both hardware as well as applications for security, marketing, analysis and evaluations. Then of course there is all of the immoral areas, spam and other areas that many people are into, but most would frown on. This latter type of business will not be discussed in this article.

Every business, whether it is a Internet business or what we will call a brick and mortar business should be evaluated before you invest time and resources. The traditional elements such as a business plan, skill set requirements, strategic fit etc should be reviewed and if you are satisfied, business owners may still want to proceed with the new business opportunity.

In addition to the above traditional areas that should be considered, anyone beginning a new Internet business should evaluate the potential of their idea from another aspect. Since the Internet is relatively new, there are few established business guidelines and rules to follow. Investors are still learning what this means and how the Internet can be exploited for business opportunities.

Starting home based Internet businesses is risky and calls for a different approach. Many investors will test the waters so to speak, with trials and will complete their research on the Internet to determine how much competition there is, what services or products are being offered and evaluate whether they can be successful in their chosen area. Advertising is another key element that must be considered in any business, but specifically an Internet business. Traditional advertising media usually does not work, instead owners of new home based Internet businesses must consider advertising using the internet as their means of finding customers and communication with their customers.

Evaluate the skills you need to begin your home based Internet business and seek the training you need or hire the appropriate people with the right skill sets. Once you have completed the research into these home based Internet businesses, you can make a decision regarding investment using some of the traditional economic and strategic business evaluation tools.

Elias Georgi is an experienced and successful sponsor, mentor and coach for many thriving home businesses. Elias offers proven work at home business opportunities and strategies.

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Tags: Advertising, article, Based, brick and mortar, brick and mortar business, Business, business behavior, Businesses, Elias, Elias Georgi, Evaluating, home, home based internet businesses, internet, Investment, marketing analysis, research, skill, traditional elements

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Newbie Internet Business Series Part 1: the Pro and Cons of Home Based Internet Business

May 2nd, 2010

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The home based internet business becomes more and more popular either as an alternative occupation or a source of extra income. This newbie internet business series is dedicated to those who just start or those who are considering to start their home based internet business. By reading the series, you will have a better understanding what it is about, avoid the mistakes and take the right path to excel.

The Advantages (the Pro)

• Flexible working hours.

If you have your day job, young children, household to take care of or study to work at, you are still able to do your home based internet business at your convenient time.

• Small capital requirement.

Compared to offline business that requires a lot of money to set up, the home based internet business needs only a small capital to start up.

• Unlimited income potential.

Working for others limit your potential to earn money but home based internet business has unlimited income potential. Many people become millionaires in the internet.

• “Low-cost” labor.

You start your home based internet business by yourself and when it gets bigger, you can seek help from your spouse, teenage children or relatives whom you do not need to pay much.

• Hassle free business.

Many things you need in the internet are done autopilot such as your websites and auto-responders. Some products even allow you to have 6 automated income streams within 24 hours.

• Low overhead expenses.

The home based internet business allows you to work by yourself from the comfort of your own home, you save lots of money from office rental, employee’ salary and travelling costs. Beside computer and internet connection, you hardly need any other machines.

• No face-to-face interaction.

For those who are shy to meet people or have physical challenges are still able to have their own business. People only communicate with your words without facing you personally. You can be in your pyjama or t-shirts and nobody knows. Furthermore, there is no age limitation; you can run the home based internet business at any age.

• Immediate start.

Compare to offline businesses that require a few months to start, the home based internet business allows you to jump in immediately.

• No company requirement.

You do not need to have a company to start your own home based internet business.

• Flexible place to work.

You are mobile when you are in the home based internet business. You can work wherever you desire as long as you bring your laptop and there is an internet connection.

The Disadvantages (the Cons)

• Reliance on high speed internet connection.

When you don’t have high speed computer and internet connection then you waste so much time in front of the computer waiting for your pages to be displayed. Some remote places still face this kind of problem.

• Addiction to work.

Since you work from home, you can be workaholic. Nobody is going to stop you from working 24/7. There is no working time framework. You could neglect your family or household works because you are too consumed with your online business.

• Loneliness.

The home based internet business is a lonely place because you do not interact with people face-to-face.

• No immediate result.

It can be very frustrating because you do not see the money immediately. If you follow the wrong coach or program, you even waste time and money.

• Risks.

You do not know who you are dealing with since you do not face him/her so there is a possibility you could be cheated. Many scams happen in the internet.

• Hard work.

It is a hard work. You need to be willing to spend hours to learn about your products, marketing and customers care.

• Dependence on strong self-drive.

Home based internet business requires high self-discipline and self-motivation. Since you have nobody telling you what to achieve daily you need to create your own agenda and target. If you do not have a strong “why,” you will end up joining the 90% of the people who fail in this business.

Before you embark into a home based internet business, you need to consider these advantages and disadvantages and make the firm decision why you want to get into it. There are consequences you have to pay just like every decision you make. Are you willing to pay the price? Do you have what it takes to succeed in the home based internet business? Find out more.

Starting Home Based Internet Business

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www.TessieSetiabudi.com

Tessie is both a Psychologist and HRD Consultant. Born in Indonesia she completed her BA, MA in Psychology from the United States of America and MBA in Training and Development from England. She has lived in the US, Australia, UK and Singapore for over twenty years. Tessie has consulted various organizations in Asia region and made significant contributions for their improvements. With her online business, she is passionate in helping people find financial freedom.

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