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General Purpose

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To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.

Main Job Tasks and Responsibilities

• manage and coordinate all marketing, advertising and promotional staff and activities
• conduct market research to determine market requirements for existing and future products

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• analysis of customer research, current market conditions and competitor information
• develop and implement marketing plans and projects for new and existing products
• manage the productivity of the marketing plans and projects
• monitor, review and report on all marketing activity and results
• determine and manage the marketing budget
• deliver marketing activity within agreed budget
• develop pricing strategy
• liaison with media and advertising

Education and Experience

• business or marketing-related degree or equivalent professional qualification
• experience in all aspects of developing and maintaining marketing strategies
• technical marketing skills
• proven experience in customer and market research
• relevant product and industry knowledge
• experience with relevant software applications

Key Competencies

• excellent written and verbal communication skills
• organization and planning
• problem analysis and problem-solving
• team-leadership
• formal presentation skills
• persuasiveness
• adaptability
• innovation
• judgment
• decision-making
• stress tolerance
• collaboration

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• The marketing brief can be viewed as a planning tool for designing and implementing a marketing program or project. Writing a brief is about clarifying the outcomes of the campaign or project and providing focus on what needs to be achieved. Common elements include marketing objectives, primary audience and target market, attitudes and behavior of the target market, influencing the target market’s behavior and the key message of the initiative. In answering this marketing manager interview question focus on how detailed and specific the brief was and the research it was based on

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