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First of all we need to explain exactly what a niche is. My dictionary puts it quite elegantly as; a place or position suitable or appropriate for a person or thing: to find one’s niche in the business world – a distinct segment of a market. Having said that, how to choose a niche can be rather daunting. Let’s see why.

The word niche is mainly used in the business sector and once you have identified your niche then it’s a matter of perpetuating that niche so that you can make money from it. Many people have stumbled upon a niche without really looking for one and that’s their good fortune. Bill Gates comes to mind.

Lets talk straight. Your niche should be your passion. Whether it be writing, painting, cooking, marketing, making pots or fixing cars. The secret is to make your passion a niche in the market place. Maybe you have an idea or gadget that no one else has thought of and in turn could make you lots of money.

On the other hand, a niche could also be an existing market segment that you have identified where no one else has seen the potential. Say for example you are interested in travel. You read a lot of travel blogs and do some traveling yourself. Within this travel market you suddenly realize a niche that has not yet been capitalized on. This is where you come in.

Try to stick to what generally interests you because you would have a better chance to promote that niche. Chances are you would be an expert in your field and therefore you would put good content on your website, should you decide to have an online business.

The most important factor to take into consideration of course is; will your niche be profitable? The old saying amongst the conventional business leaders “find a gap in the market and fill that gap”, is still true today.

Your first step then would be to go onto the search engines and type in keywords that rank high on their lists. Many search engines would show what people are looking for on a monthly basis. If your niche is high up the list, it means lots of people are looking for what you could sell. Like I said, if you love traveling then find keywords that match that industry. How to choose your niche is not that difficult. It just takes some time and of course determination.

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