Most people starting out to make money online end up gravitating toward something called affiliate marketing. To put it simply, it is selling somebody else’s “magical money syphon” (read product) for a cut of the profits.  

The idea is simple. It’s like being a salesman. You don’t have to create the product.  You just sell it. And Internet Affiliate Marketing has some great advantages that make it an attractive business model.

• It’s a quick way to get started. All you need to do is go to Clickbank to find a product to promote, a simple website, a way to drive traffic to your site and the product having enough sex appeal to get your traffic to buy it.
• It costs next to nothing to get started. You can start with very little investment.  There’s no other money making online or offline business that I know where you can do that.
• The potential rewards are huge. Successful affiliate marketers can rake in millions of dollars every year.

With that introduction you would expect that I am going to recommend you start your money making online business as an affiliate marketer. But I’m not. Instead I’m going to recommend that you start with selling various types of reprint rights products. There are three basic flavors.

• Resale Rights (RR). These products give you the right to resell them exactly as you bought them.  You can’t change them, or put your name on them.
• Master Resell Rights (MRR). These products are like RR products, but you get to pass along the resale rights when you sell them.
• Private Label Rights (PLR). These products let you pretty much edit and change them in any way you want according to the specific terms of your contract, and usually permit yo to put your name on the product as the creator or author.

You buy all of these products outright and get the flavor of reprint rights a product carries with it.

So which type of reprint rights product should you buy?  As I already mentioned, all three of them have the “Pro’s” that you are buying a product so you don’t have to create one and you have control over 100% of the profits.  Master Resell Rights have a higher perceived value because you can pass on the resell rights to your customer. A Private Label Rights product has the big advantage that it becomes your product just as though you created it. It has the disadvantage that it requires some or maybe even considerable work to personalize it and remove all references to the original author.  

Why do I recommend that you start with resell rights products of any flavor instead of affiliate marketing?

In a way affiliate marketing is a short cut. It is a great way to make money quickly, but it can kind of paint you into a corner. You may not find an affiliate program you like. You may find what you think is a terrific one, then it goes belly up and you have to start over. It’s a one time thing. Your customer has bought someone else’s product through you, and now he doesn’t need you any more.  He is no longer your customer.

We could go through a long comparison of affiliate marketing and selling resell rights, but basically it comes down to the fact that in affiliate marketing you lose the customer after the sale, while in selling resell rights, you have the possibility of keeping your customer. This means that you have your customer’s email address and can continue to offer him news, freebies and other products to keep him as your customer.

Marketing resell rights products allows you to build your online money making business through developing your own brand and growing your own group of customers.  It allows you to focus on your own brand, develop your own customer base and achieve a positive cash flow quickly.

After all you are in this to build a business that is your own and will grow. The fastest way to build a money making online business is through marketing resell rights. The flavor doesn’t really matter, but as you build your business, you’ll probably want to add the other flavors.

Don McCobb is currently promoting online money making opportunities and strategies. He also likes to write and post frequently to his blogs. Read his other articles at http://www.workingforourfuture.com/blog or http://marketingourvisions.com.

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