February 15th, 2009 
admin 
Staying afloat during an economic downturn is difficult, but it’s not impossible. Starting with the Great Depression, including the ten economic downturns since the National Bureau of Economic Research shows our economic slumps have been cyclic. The last five downturns have been shorter in duration than their predecessors. But speculate as they may, no one can predict when the economy will rebound. What you can be certain is that it will. Can you hold on? Will you be ready for the upswing?
Businesses, old and new, have not only succeeded during a downturn, they have come out of downturns much stronger.
How did businesses do it? Simple, they maintained good marketing programs, projected stability, provided quality products and services, knew their customers and how the downturn affected them and managed expenses. These companies created business stability and staying power until the economy turned upward again. (more…)
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