Stuff the Financial Crisis, Make More Money and Explode Your Business Even in the Current Climate

February 28, 2010 · Posted in Focus on Profit · Comments Off 

Everywhere you look today there is a next update on how bad the financial crisis is and how the economy is nose diving into recession, and in today’s economic climate it is very easy to get caught up in the negativity and focus on how bad things are.

But how would you like for a change if your business could put you ahead of the curve, to forget about the grips of the financial crisis and just be happy in your money spending? Read more

4 Promotional Ideas to Help Grow Your Business During a Financial Crisis

January 23, 2010 · Posted in Advantages · Comments Off 

True or false: Your company should keep up its advertising spend, even during a slow economy.

TRUE!

History has proven companies that maintain or increase their advertising investments during economic downturns actually increase their sales.

And promotional products are the best advertising investment you can make. Compared to print, TV and other advertising methods, promotional products lead to higher advertiser recall, increased ROI and better overall impression among consumers. Read more

Promoting Yourself to Meet the Needs of the New Business Climate

December 3, 2008 · Posted in Financial Assistance · Comments Off 

Assessing Your Level of Adaptability

We all like to think of ourselves as pretty adaptable. Adaptability is important in any job. But, we are looking for a deeper level of adaptability and using a broader brush stroke for this exercise. You will need to take stock of your transferable skills and their value in the current market. If you are, or have been, entrenched in a position that has a very limited market base, then you will need to step out of your comfort zone and look at other options. For instance, if you are a manager of a company that only has a limited market and there are only three other companies creating the same product, you are boxed into a niche. You will need to expand your skills to meet the needs of a broader audience.

This can also be true of markets that are very large. You may be a clerk in a department store that is eliminating positions. As you have read in the paper or seen on the news, many department stores are eliminating positions. Read more

Promote Your Ad Agency Through the Recession

November 28, 2008 · Posted in Financial Assistance · Comments Off 

Let me preface this post by saying that small to midsize agencies have a once in a lifetime opportunity to grow their agency during the current, turbulent financial crisis. Now is the time to step up your advertising agency’s new business efforts.

Promote your ad agency through the recession by expanding your agency’s “online footprint.”

In 2008, four things have taken place that particularly impacts small and midsize agency new business:

1. In a 2008 CMO survey, 80% of decision makers say they found the vendor, not the other way around. Read more

My Two Cents on the Financial Crisis

November 28, 2008 · Posted in Economic Colapse, Financial Crisis · Comments Off 

As an options and currency trader, I’m had to learn a little about economics over the years, and in fact, the study of money, how it works and why, has been a consummate passion since I was a kid. To be a successful trader, its imperative you understand some basic things about economics, so for what its worth, here is my take on the financial crisis, how we got here, and a few ideas for a solution.

When Regan got elected president in 1980, he immediately did three things that planted the seeds of destruction that has finally come home to haunt us. It was only a matter of time, because in all the years since, no administration has done anything to change the infrastructure of the banking system and how real estate financing and ownership is done in this country Read more

Could You Increase Sales During This Economic Crisis?

November 27, 2008 · Posted in Consumer Confidence · Comments Off 

It’s scary right now. Some of our oldest and most trusted financial institutions have collapsed. Big businesses, the ones who are suppose to be bullet proof are closing, or getting gobbled up by competitors. Your best prospects have slammed their wallets shut. Quite honestly their scared and they don’t want to spend a dime that isn’t absolutely necessary.

Plus rather than being a passing problem this crisis could linger 3, 5, even ten years. When a similar economic downturn hit Japan it took the country 14 years to recover. Do you have the cash reserves to wait this out for 14 years? Who does? Read more